Marketing with Posters

Poster marketing has been a popular way to spread the word for more than 200 years, dating back to posters for everything from World's Fairs, recruitment, and war propaganda to bicycles and bullfights. Today, posters continue as a flexible marketing tool for publicizing upcoming events, promoting ideas, and advertising new products and services. 

Here are a few benefits of poster marketing:

• Versatility. Posters can be printed on a variety of surfaces, protected with UV coating or laminating, and mounted or framed. As a result, they can be used either indoors or outdoors in any number of ways.

• Simplicity. Because posters are created for viewers on the move, some of the best posters don't say much. Effective posters capture the viewer's attention immediately -- often with large, eye-catching graphics, a catchy headline, and a web address that is easy to remember. You can then provide more detailed information on your website and entice readers to join your mailing list for additional updates.

• Any size you need. When creating posters, think about where you plan to display them. While the most popular posters are 24"x36," this large size would be overpowering on corkboard displays (which would be much better suited to an 11"x17" poster).

• Fresh factor. Because posters offer a high-quality, low-cost marketing solution with fast turnaround, replacing posters frequently with new content is a great way to prevent your advertising efforts from going stale.

Give us a call if you need help creating posters that will make an exciting addition to your marketing materials. Our creative experts specialize in bringing great ideas to life!

Business Card Etiquette Tips

Business cards are an inexpensive, yet valuable way to introduce yourself and your business. Here are a few etiquette tips to keep in mind the next time you exchange business cards:

Be prepared by having business cards on you at all times, including weekends. Never distribute tattered business cards that show wear from being stuffed in your wallet. Instead, use a hard business card case to keep your cards clean and crisp. Offer your card during informal conversations if the person you're talking to expresses interest in your products or services. Distribute only one card to each new contact (unless more are requested), rather than expecting them to distribute your cards for you. Exchange cards at the beginning of meetings to have the names and titles/rank of everyone involved readily available.

Show respect when receiving a business card by briefly looking it over (front and back) and placing it in a portfolio, notebook, or card case. Never fold or crumple the card, and don't stuff it in your pocket or bag within eyesight of the card giver. Reading over or commenting on the card right away may also help you build a better association between the new contact's name and face for future reference. Be aware that foreign countries have different business card customs. If doing business in a country that speaks another language, consider translating one side of your card into their language.

Let us know if we can help you print customized business cards that will make a lasting impression with every exchange.