Please Give It Some Air

Humans can't live long without breathing. A plant will wither and die without sun, water, and air. A car can't get very far without fuel. So what makes us think that a business can keep going without doing effective marketing? It can't. Leads are the life-blood of any business, regardless of size or industry. Leads turn into profitable customers and revenue. Having a business without a marketing strategy and marketing plan is like having a garden that's left to its own devices. Without constant pruning, watering, and the sun, the beautiful garden will be choked with weeds and soon turn into an eyesore. Your business needs a continual flow of quality traffic. This traffic won't come to you on its own. People won't seek out your products and services unless you give them a reason to. A marketing plan can be very simple. Figure out who your best customers are. Come up with messages to attract more prospects who are just like your best customers. Use various media (like direct mail) to let that market segment know what you're all about. Create a marketing calendar to help you remember to market on a consistent basis, so your prospect pipeline never runs dry again. Your business is a living, breathing entity. Prospects, leads, and traffic are like the air it needs to breathe. Marketing your business with a strategic plan is the best way to ensure your business will never run out of the air it needs to survive and grow.